0000-0002-3391-2837 About
Dr. Satinder Kumar is best known for his work on Marketing and Digital Marketing. He has qualified two times UGC-NET and done Doctoral degree in the area of “Ethical Issues in E-Marketing”. He has been a faculty in the area of Marketing at School of Management Studies (SMS) since 2009, prior to joining SMS, he was APC (General) in Education Department where he serves around five years. He has published more than 85 articles/research papers in a wide range of leading management and psychology journals including journal of Tourism Management (ABDC classified, A* category), Journal of Retailing and Consumer Services (ABDC classified, A category), International Journal of Consumer Studies (ABDC classified, A category), International Journal of Tourism Recreation Research (ABDC classified, A category), Asia Pacific Journal of Tourism Research (ABDC classified, A category). Fifteen Papers in ABDC classified, (B category), More than Ten Papers in ABDC classified, (C category), and many more papers in other renowned journals like; Heliyon, IIMS, Abhigyan (FORE School of Management), Paradigm (IMT Gaaziabad), IIT and many more renowned journals. He got four best awards including; Best Paper Award in IIM Indore, NASMEI Summer Marketing Conference. He has participated in various FDPs and workshops & presented papers at National and International conferences/Seminars including IIM Indore, IIM Tiruchirappalli, IIM kashipur, IIM Shillong, IIT Delhi, AGBA at Indonesia, NarseeMonjee Institute of Management Studies (Hyderabad) and many more renowned Institutes. He has also organized Management Development Program (MDP) and Research Methodology Workshops. He is on Panel of Scopus and ABDC indexed journals as Reviewer and Research Advisor. Seven books are in his credit in the area of Marketing including Digital Marketing Book with TAXMANN Publication house.
Employment
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Punjabi University Asst. Prof.2009 - Present
Education
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Guru Nanak Dev University Ph.D2010 - 2014
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GNDU MBA2001 - 2003
Projects & Funding
Projects & funding information is unavailable.
Publications (49)
- Building Trust Through Empathetic AI: A Mixed‐Methods Study on Anthropomorphic Artificial Intelligence Driving Sustainable Consumer Behavior in Tourism Save
- Unveiling the dark side of finfluencers: how perceptions towards financial influencer associated with overconsumption of financial products to shape financial well-being Save
- Impact of hybrid work models on job performance: a study through the lens of workplace flexibility and self-determination theories Save
- Mapping mental health challenges among humanitarian aid workers: A bibliometric analysis Save
- Perceived Sherub Marketing: conceptualization, scale development and validation Save
- Overtourism studies: an integrated TCM-ADO review and future research agenda Save
- Social media’s sway: how social comparison on social media stimulates impulse travelling; serial mediation study on Indian millennials tourists Save
- Overconsumption: A Systematic Literature Review and Future Research Agenda Save
- Unrestrained buying behavior in the metaverse: exploring the moderating role of technostress and self-control Save
- The Role of Self-Realization in Business Management Save