0000-0002-3403-7552 About
Dr. Gobinda Banik has been serving as an Assistant Professor of English at Basirhat College (affiliated to West Bengal State University, North 24 Parganas, India) for more than nine years. He has completed his Master’s from Jadavpur University in English. He earned a Ph.D. degree from the Indian Institute of Technology Kharagpur (IIT Kharagpur). Recently he is working in collaboration with the Department of Design (DoD)- IIT Guwahati, Kala Bhavana- Visva Bharati, Department of Psychology- University of Toronto, Department of Brain and Cognition- KU Leuven, Belgium. Experimental research in English and media studies, advertising, eye-tracking & visual communication are some of the central areas of his research. He received the Best Poster award at the 26th Annual Conference of the National Academy of Psychology (NAOP), held at IIT Madras (Dec. 2016).
Employment
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Basirhat College Assistant Professor
Education
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Indian Institute of Technology Kharagpur Doctor of Philosophy
Projects & Funding
Projects & funding information is unavailable.
Publications (6)
- Do Indian Audiences Prefer Banking Print Advertisement Visual Metaphor? Save
- Creating a Proxy Advertisement for Cognitive Response Evaluation in Visual Metaphor Studies Under Advertisement Research Save
- Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising Save
- Anger is red, sadness is blue: Emotion depictions in abstract visual art by artists and non-artists Save
- Can Visual Artists Regulate Designs to Manipulate Viewers’ Gaze Patterns? an Exploration with Eye-Tracker Save
- Restless Hollow: An Introspection of the Peripatetic Humanity in the Circle of Reason of Amitav Ghosh Save