Dr. Rajarshi Debnath
Fore School of Management, Sarala Birla University, Nanyang Technological University, Indian Institute of Technology Kharagpur, Brainware University
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Marketing and Advertising Strategies · Consumer Behavior and Marketing Influence
0000-0002-3412-068X
About
Dr. Rajarshi Debnath has been working as an Assistant Professor in the Marketing Area at FORE School of Management (FSM), India. He is also a visiting faculty at IMT Ghaziabad. With a B.E., MBA and Ph.D. from Vinod Gupta School of Management, IIT Kharagpur, has published papers in ABDC and Scopus listed journals. He has presented his work in International Conferences of repute organized by IIM Ahmedabad, IIM Calcutta, IIM Indore and IIM Trichy. He has also received financial assistance from IIT Kharagpur to travel abroad to present a research paper at the International Conference in USA. He has reviewed papers for Emerging Markets Case Studies (Emerald), Journal of Advances in Management Research (Emerald), Journal of Relationship Marketing (Taylor & Francis), ANZMAC, AMA, International Journal of System Assurance Engineering and Management (Springer), Journal of Advances in Management Research (Emerald) and Abigyan (Sage). He has actively conducted Conferences, Webinars, Workshops and Faculty Development Programs.
Employment
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Fore School of Management Assistant Professor2022 - Present
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Sarala Birla University Assistant Professor2022 - 2022
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Brainware University Assistant Professor2020 - 2022
Education
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Nanyang Technological University International Immersion Program - Consumer Neuroscience & Neuromarketing2024 - 2024
- 2013 - 2019
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North Eastern Regional Institute of Science and Technology MBA (Marketing & Finance)2011 - 2013
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SVERI's College of Engineering, Pandharpur B.E.2006 - 2011
Projects & Funding
Projects & funding information is unavailable.
Publications (7)
- The Gen AI Playbook Save
- Digital Branding With Social Media Instruments Save
- Digital branding with social media instruments Save
- Mapping Corporate Sustainability and Firm Performance Research: A Scientometric and Bibliometric Examination Save
- Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers Save
- Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy Save
- Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research Save