SV
0000-0002-3418-7542 Employment
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Institute of Management Studies (B-School), Ghaziabad Associate Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (29)
- Harnessing Generative AI for Sustainable Supply Chains: Lean, Circular and Green Perspectives Save
- Myths and magic of adopting marketing technologies: a customer-centric framework Save
- Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework Save
- Revisiting technology acceptance: how social capital shapes AI migration decision quality and acceptance Save
- Revisiting intellectual capital in the digital workplaces: the role of employee capabilities, digital infrastructure and platform literacy Save
- Technology integration in India’s real estate sector: measuring awareness of virtual reality and closed-loop marketing Save
- Marketing intelligence for intelligent marketing: a comprehensive definition and framework Save
- Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy Save
- The seeker's advantage: how perceived value and political skills transform knowledge hiding Save
- Strengthening Algorithmic Safety Through Responsible and Explainable AI : A Conceptual Framework Save