Dr. Abhinita Daiya

Employment

• Symbiosis International University Symbiosis Center for Information Technology Assistant Professor
  2022 - Present
• D Y Patil International University Assistant Professor
  2019 - 2022

Education

• Mohanlal Sukhadia University PhD
  2013 - 2019
• Devi Ahilya Vishwavidyalaya MBA (E-commerce)- Integrated
  2008 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Eat Well, Feel Good: The Positive Impact of Blockchain Enabled Geographic Indication (GI) Labeling on Consumer Consumption Values
  2025 DOI: 10.1007/978-981-96-1687-9_50
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• Proposing Social Media Maturity Model (SMMM): Integrating User Centric Approaches and Platform Maturity
  Proceedings 2025 International Conference on Emerging Information Technology and Engineering Solutions Eites 2025 2025 DOI: 10.1109/EITES66543.2025.00039
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• Thumbs up, ticket down: Decoding the disconnect between social media buzz and box office numbers
  International Journal of System Assurance Engineering and Management 2024 DOI: 10.1007/s13198-024-02629-9
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• EXPLORING THE VIABILITY OF CENTRAL BANK DIGITAL CURRENCIES
  2023
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• Stalker Ads: A study to Understand the Consumer Awareness and Perception towards Targeted Advertising
  2022 6th International Conference On Computing, Communication, Control And Automation (ICCUBEA 2022 DOI: 10.1109/iccubea54992.2022.10010774
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• User and Firm Generated Content on Online Social Media
  International Journal of Online Marketing 2016 DOI: 10.4018/ijom.2016070103
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