KOPPALA VENUGOPAL

About

Research interests in consumer behaviour, digital marketing and entrepreneurship

Employment

• Aditya Institute of Technology and Management Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (40)

• Predictive Analysis of User Experience in Conversational Design Applications
  2026 DOI: 10.4018/979-8-2600-0512-5.ch004
  +Save
• Social and Environmental Determinants of Blue Growth in Coastal Andhra Pradesh, India
  2026 DOI: 10.4018/979-8-3373-6781-1.ch010
  +Save
• Impact of AI-Generated Content on Consumer Trust in Social Media Advertising
  2026 DOI: 10.4018/979-8-2600-0368-8.ch010
  +Save
• AI-Mediated Intercultural Sensitivity Through Films and Series
  2026 DOI: 10.4018/979-8-3373-8424-5.ch007
  +Save
• Assessment of Smart Assistance on Voice-Driven Online Shopping
  2026 DOI: 10.4018/979-8-3373-9963-8.ch010
  +Save
• Adoption Dynamics of Applied English Over Translation-Based English Among Engineering Students
  2026 DOI: 10.4018/979-8-3373-4439-3.ch001
  +Save
• Hybrid Identities in Digital Classrooms
  2026 DOI: 10.4018/979-8-3373-5423-1.ch009
  +Save
• Barriers to the Adoption of Data Analytics in Small Businesses
  2026 DOI: 10.4018/979-8-3693-9506-6.ch013
  +Save
• Influence of Radio Frequency Magnetron Sputtering on the Microstructure, Mechanical Properties, and Wear Performance of NiTi Alloy Coating on Bearing Steel
  Journal of Materials Engineering and Performance 2026 DOI: 10.1007/s11665-025-11649-w
  +Save
• Predicting Students' Engagement in English Classes Taught by Female Teachers
  2026 DOI: 10.4018/979-8-3373-8835-9.ch006
  +Save