Dr. Archana Nayak Kini

Employment

• Manipal Academy of Higher Education Assistant Professor
  2023 - Present
• Manipal Academy of Higher Education Visiting Faculty
  2023 - 2023
• Manipal Academy of Higher Education Dr. TMA Pai Research Scholar
  2019 - 2022
• Manipal Technologies Ltd Marketing Manager
  2014 - 2018
• Manipal Academy of Higher Education Program Co-ordinator
  2013 - 2014
• Callidus Cloud Enterprise Manager
  2009 - 2013
• Infosys Technologies Ltd Associate Consultant
  2007 - 2008

Education

• T A Pai Management Institute MBA
  2005 - 2007
• Manipal Institute of Technology Engineer
  2000 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection
  Journal of Open Innovation: Technology, Market, and Complexity 2024 DOI: 10.1016/j.joitmc.2024.100240
  +Save
• Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India
  Organizations and Markets in Emerging Economies 2023 DOI: 10.15388/omee.2023.14.83
  +Save
• An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India [version 2; peer review: 2 approved]
  2022 DOI: 10.12688/f1000research.74928.2
  +Save
• A Framework for Customer Engagement Behaviour in the Financial Services Industry : A Critical Review of Evidence
  Indian Journal of Finance 2022 DOI: 10.17010/ijf/2022/v16i6/169925
  +Save
• An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
  F1000Research 2022 DOI: 10.12688/f1000research.74928.1
  +Save