Noopur Saxena

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Education

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Publications (5)

• Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry
  Journal of Public Affairs 2023 DOI: 10.1002/PA.2838
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• Factors influencing mobile banking adoption in India: The role of government support as a mediator
  Electronic Journal of Information Systems in Developing Countries 2023 DOI: 10.1002/ISD2.12287
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• A study on individualistic and collectivist factors inducing career choice of management students in India
  International Journal of Innovation and Sustainable Development 2022 DOI: 10.1504/IJISD.2022.119238
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• An empirical study on facilitators and inhibitors of adoption of mobile banking in India
  Electronic Commerce Research 2022 DOI: 10.1007/S10660-022-09556-6
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• To elicit youth preferences for travel packages: a conjoint approach
  International Journal of Innovation and Sustainable Development 2022 DOI: 10.1504/IJISD.2022.123811
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