Preetinder Kaur

About

Assistant Professor, Marketing and Consumer Studies, Lang School of Business and Economics, University of Guelph

Employment

• University of Guelph Assistant Professor
  2025 - Present
• University of Windsor Sessional Instructor
  2024 - 2025
• Iowa State University Ph.D. Candidate
  2017 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• When does social media experience improve franchisee performance? A knowledge value chain perspective
  Journal of Retailing 2026 DOI: 10.1016/j.jretai.2025.10.003
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• When does ownership concentration improve franchise store performance?
  European Journal of Marketing 2025 DOI: 10.1108/ejm-10-2023-0789
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• The Chief Marketing Officer: an antidote to myopic earnings management practices
  Marketing Letters 2021 DOI: 10.1007/s11002-021-09560-0
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