Srinivas Reddy

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Publications (9)

• An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
  Cogent Economics & Finance 2025 DOI: 10.1080/23322039.2025.2462442
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• Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
  Cogent Economics & Finance 2023 DOI: 10.1080/23322039.2023.2266659
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• Masuum baby food – a positioning conundrum
  The CASE Journal 2023 DOI: 10.1108/tcj-01-2022-0003
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• Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey
  International Journal of Housing Markets and Analysis 2022 DOI: 10.1108/ijhma-06-2022-0094
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• Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise
  T A Pai Management Institute 2022
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• ZealVita: winning marketing formula
  The CASE Journal 2021 DOI: 10.1108/tcj-08-2020-0101
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• Sunray India Limited–Distribution Strategy
  Asian Case Research Journal 2021 DOI: 10.1142/s0218927521500073
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• Understanding Consumer Acceptance of M-Wallet Apps
  Journal of Electronic Commerce in Organizations 2021 DOI: 10.4018/jeco.2021010104
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• Gurukripa Traders - Should Mr Pai Sell Dry Fruits Online?
  The Case Centre 2020
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