Kallol Das

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Publications (25)

• Looking Back to Move Forward: A Scientometric Overview of the Journal of Creative Communications (2006–2025)
  Journal of Creative Communications 2026 DOI: 10.1177/09732586251408249
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• Understanding Consumer Resource Scarcity: A Mixed‐Method Study
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70200
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• Plugged into the future: how immersive technologies are changing service experiences?
  Journal of Service Theory and Practice 2025 DOI: 10.1108/JSTP-12-2024-0465
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• MICA's Unique Rural Immersion Program
  2025 DOI: 10.4324/9781003517221-2
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• Modeling Escapism and Immersive Experience in the Metaverse
  Journal of Computer Information Systems 2025 DOI: 10.1080/08874417.2025.2530054
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• Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework
  Journal of Relationship Marketing 2025
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• Understanding the defining characteristics of a high-quality conceptual article
  European Journal of Marketing 2025
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• Understanding Customer Readiness for Digital Gamification
  Journal of Computer Information Systems 2024 DOI: 10.1080/08874417.2024.2413564
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• Creative Meta-Skills: Construct, Dimensions and Implications for Marketing Professionals
  Australasian Marketing Journal 2024 DOI: 10.1177/14413582231154268
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• Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2022.113384
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