SB
Subhojit Banerjee
Gautam Buddha University, Veer Bahadur Singh Purvanchal University, University of Allahabad, Vikram University, Hindustan Latex Limited, University of Lucknow
0000-0002-3609-629X
Employment
-
Gautam Buddha University Assistant Professor2010 - Present
-
Veer Bahadur Singh Purvanchal University Lecturer2001 - 2010
-
Hindustan Latex Limited Training Manager (SSP)2000 - 2001
Education
-
University of Allahabad PhD2001 - 2004
-
Vikram University MBA1996 - 1998
-
University of Lucknow BSc1992 - 1995
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Reflection of Gender Stereotyping on Brand Personality Save
- The Influence of Gender Stereotypes on the Perception of Brand Personality: An Empirical Study Save
- Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS Save
- Role of social media on mobile banking adoption among consumers Save
- A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers Save
- Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India Save
- Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry Save
- Improving unsustainable livelihood through marketing interventions Save
- Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability Save
- Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings Save