Geeta Marmat

About

I am working as an Assistant Professor in Charotar University of Science and Technology (CHARUSAT), Faculty of Management Studies, Indukaka Ipcowala Institute of Management, Gujarat, India, where I teach and coordinate several modules including Research Methodology, Brand Management, Marketing Management, Consumer Behavior and Business Ethics to Bachelors, Masters and Doctorate level Programs. I have done a doctorate (PhD) in Management Studies and a masters (MBA) in Marketing Management , (MSc) in Environmental Sciences. My doctoral dissertation proposed a theoretical model of ethical behavior, tested using structural equational modeling in SMART PLS 3 software. The model integrates normative components and human factors in companies to provide a framework for facilitation of ethical behavior. I also worked in the marketing department of Indian Oil Corporation for a summer training and studied non-fuel revenue generation across their retail outlets which provided me with strong grounding in marketing management and related research. Additionally, I have organized and participated in various international conferences, workshops. I have delivered expert session in various workshops. Further, I aims to explore novice ideas of theory building specifically in the field of Marketing that includes Brand management, consumer behavior, Customer-Brand relationship, Brand trust building, understanding Emotional branding, sustainable marketing, Business ethics and sustainability etc.

Employment

• Charotar University of Science and Technology Assistant Professor
  2021 - Present
• Devi Ahilya Vishwavidyalaya Visiting Faculty
  2019 - Present
• Devi Ahilya Vishwavidyalaya Research Fellow
  2015 - 2019
• Shri Atal Bihari Vajpayee Government Arts & Commerce College Guest Faculty
  2014 - 2015

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Micro-meso-macro framework: a three-layered approach to understand brand pride
  Global Knowledge, Memory and Communication 2024 DOI: 10.1108/GKMC-03-2024-0172
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• A framework for transitioning brand trust to brand love
  Management Decision 2023 DOI: 10.1108/MD-04-2022-0420
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• Influence of aesthetics attributes of brand Web pages on customer brand engagement
  Global Knowledge, Memory and Communication 2023 DOI: 10.1108/GKMC-07-2021-0126
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• Moderating effects of uncertainty on relative brand trust-love
  Global Knowledge, Memory and Communication 2023 DOI: 10.1108/GKMC-11-2022-0272
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• Enhancing brand experience in the online social media network context: a contingency perspective
  Qualitative Market Research 2021 DOI: 10.1108/QMR-07-2020-0096
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• Online brand communication and building brand trust: social information processing theory perspective
  Global Knowledge, Memory and Communication 2021 DOI: 10.1108/GKMC-12-2020-0195
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• Predicting intention of business students to behave ethically in the Indian context: from the perspective of Theory of Planned Behaviour
  Higher Education, Skills and Work-based Learning 2021 DOI: 10.1108/HESWBL-05-2021-0090
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• Understanding ethical/unethical behavior in pharmaceutical companies: a literature review
  International Journal of Pharmaceutical and Healthcare Marketing 2020 DOI: 10.1108/IJPHM-03-2018-0016
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• Contingency framework for understanding quality in public and private hospitals of India
  International Journal of Pharmaceutical and Healthcare Marketing 2019 DOI: 10.1108/IJPHM-02-2019-0014
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• Ethical behavior in organizations: A literature review
  Journal of Research in Business and Management 2016
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