Dr. Reetika Sehgal

Employment

• DIT University Assistant Professor
  2025 - Present
• AMITY UNIVERSITY RAJASTHAN ASSISTANT PROFESSOR
  2023 - 2024
• United College of Engineering & Research Allahabad Assistant Professor
  2011 - 2023

Education

• University of Allahabad Bachelor of Commerce
  2006 - 2008

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Harnessing the power of online consumer reviews: a systematic literature review using TCCM framework
  Management Review Quarterly 2025 DOI: 10.1007/s11301-025-00578-6
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• The impact of online consumer reviews on purchase intentions for electronic products
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02850-0
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• Unraveling the impact of online consumer reviews on consumer buying behavior
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-024-02618-y
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• Over-the-top (OTT) platforms: a review, synthesis and research directions
  Marketing Intelligence and Planning 2024 DOI: 10.1108/MIP-03-2023-0122
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• Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis
  Benchmarking 2023 DOI: 10.1108/BIJ-06-2022-0351
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• Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic
  Vision 2023 DOI: 10.1177/09722629211010990
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• Industry 4.0: A Paradigm Shift in Technological Approach for Business Organization and Society
  Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0 2022 DOI: 10.1007/978-981-16-8406-7_17
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• Identification of critical success factors for public–private partnership projects
  Journal of Public Affairs 2019 DOI: 10.1002/pa.1956
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• Determinants for success of public-private partnership in India: A conceptual model
  International Journal of Business Excellence 2017 DOI: 10.1504/IJBEX.2017.087757
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