Ana Paula Rodrigues

About

Ana Paula Rodrigues has a PhD in Management (Universidade de Trás-os-Montes e Alto Douro - UTAD), a Master's in Marketing (Universidade do Minho) and a degree in Management (UTAD). She is an integrated researcher in CETRAD (Centre of Transdisciplinary Studies for Development - UTAD). Her areas of interest are marketing, human resources, spirituality and sustainable tourism development. She has published several articles in scientific journals in the area of marketing and tourism. She is involved in several studies and research projects.

Employment

• University of Trás-os-Montes and Alto Douro

Education

• University of Trás-os-Montes and Alto Douro PhD Management
  ? - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (89)

• Building Healthcare Employees’ Internal Relationship Quality Through Internal Marketing
  2025 DOI: 10.1007/978-3-031-94487-1_44
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• DIGITAL VIDEO MARKETING ON YOUTUBE: EVALUATING CONTENT STRATEGIES AND ENGAGEMENT METRICS FOR LAMEGO TOURISM,MARKETING DE VÍDEO DIGITAL NO YOUTUBE: AVALIAÇÃO DE ESTRATÉGIAS DE CONTEÚDO E MÉTRICAS DE ENVOLVIMENTO PARA O TURISMO DE LAMEGO,MARKETING DE VÍDEO…
  Millenium Journal of Education Technologies and Health 2025 DOI: 10.29352/mill0219e.40968
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• Improving Tourist Interpretation in the Castelo Neighborhood in Lamego: Evaluation and Proposals for the Enhancement of Cultural and Historical Heritage
  Sustainable and Resilient Businesses in the Global Economy 2025 DOI: 10.1007/978-3-031-75883-6_6
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• Mitigating Seasonal Impact: Exploring Approaches at Douro Museum
  2025 DOI: 10.1007/978-981-96-5396-6_34
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• Promoting Well-Being Economy Through Innovative Healthy Strategies at Academic Community: A Bibliometric Approach
  2025 DOI: 10.1007/978-3-031-94487-1_39
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• THE ROLE OF CLUSTER ANALYSIS IN PROMOTING SUSTAINABLE DEVELOPMENT IN LOW-DENSITY DESTINATIONS,O PAPEL DA ANÁLISE DE CLUSTERS NA PROMOÇÃO DO DESENVOLVIMENTO SUSTENTÁVEL EM DESTINOS DE BAIXA DENSIDADE,EL PAPEL DEL ANÁLISIS DE CLÚSTERES EN LA PROMOCIÓN DEL …
  Millenium Journal of Education Technologies and Health 2025 DOI: 10.29352/mill0219e.40917
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• The Contribution of Leadership to Nursing Team’s Effectiveness in Primary Health Care Organisations
  2025 DOI: 10.1007/978-3-031-94487-1_47
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• The Impact of Leadership on the Job Performance of Diagnostic and Therapeutic Technicians
  2025 DOI: 10.1007/978-3-031-94487-1_48
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• The Impact of Transformational Leadership on the Performance of Nurses at a Portuguese Oncology Institute
  2025 DOI: 10.1007/978-3-031-94487-1_40
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• Digital video marketing on youtube: evaluating content strategies and engagement metrics for Lamego tourism
  Millenium - Journal of Education, Technologies, and Health 2025
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