Jasmine Kaur

Employment

• Christ University Assistant Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (26)

• Fashion Marketing, Digital Platforms, and the Risk of Greenwashing
  2026 DOI: 10.4018/979-8-3373-7452-9.ch005
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• Fair and Inclusive Customer Segmentation in AI- Driven Marketing
  AI Driven Decision Making for Diversity Equity and Inclusion in Marketing 2026 DOI: 10.4018/979-8-3373-6731-6.ch010
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• Green Logistics and Transportation Systems for a Responsible Supply Chain
  2026 DOI: 10.4018/979-8-3373-7143-6.ch010
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• Introduction to brand management in the digital age
  Strategic Brand Management in the Age of AI and Disruption 2025 DOI: 10.4018/979-8-3693-9461-8.ch001
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• Understanding artificial intelligence and its impact on branding
  Strategic Brand Management in the Age of AI and Disruption 2025 DOI: 10.4018/979-8-3693-9461-8.ch009
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• The impact of the COVID-19 pandemic on fast commerce
  Methods and Applications of Quick Commerce Q Commerce 2025 DOI: 10.4018/979-8-3373-1712-0.ch011
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• Internet addiction and the role of AI in online compulsive buying behaviour
  Effective Marketing and Consumer Behavior Tactics for High End Products 2025 DOI: 10.4018/979-8-3693-8739-9.ch001
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• Impact of brand perception, brand credibility, and product knowledge on consumer loyalty
  Brand Creation and Management in the Phygital Era 2025 DOI: 10.4018/979-8-3373-0948-4.ch013
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• Artificial intelligence in education: A pathway to achieving SDG 4
  AI Policy and the Future of Human Centered Education 2025 DOI: 10.4018/979-8-3373-5781-2.ch005
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• Introduction to Brand Management in the Digital Age
  2025 DOI: 10.4018/979-8-3693-9461-8.ch001
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