Ritu Sharma
ULUKAI, Manav Rachna International Institute of Research and Studies, University of Chicago, University of Mysore, Berlin School of Business and Innovation
About
With over 23 years of professional experience, I have gained substantial knowledge in management education, consulting, and research. My research interests include data analytics using machine learning and artificial intelligence, omnichannel experiences, digital marketing, and digital transformation in marketing. I have professional experience in academia, particularly as an Associate Professor and Head of Department at IMS NOIDA. I then worked as an Associate Professor-Lead Area Chair in Marketing at IILM Gurgaon. I have also served as a PhD Program Leader at GD Goenka University. I was the marketing and analytics faculty chair for the Soil School of Business Design's PGDM program. I worked as an Associate Professor and Area Chair in Business Analytics and Marketing at Amity University Haryana, as well as an academic faculty member at BSBI Berlin. Worked as Professor at the Manav Rachana International Institute of Research and Studies. I am now founder and Director of ULUK.AI, forward-thinking consultancy and corporate training firm established to bridge the gap between the theoretical potential of Artificial Intelligence and its practical application in the business world.
Employment
-
ULUKAI Founder & Director2025 - Present
-
Manav Rachna International Institute of Research and Studies Professor2024 - 2025
-
Berlin School of Business and Innovation Academic Faculty2024 - 2024
-
Amity University Haryana Associate Professor2022 - 2023
-
Soil School of Business Design Assistant Professor2021 - 2022
-
GD Goenka University PhD ProgramLeader /Assistant Professor2016 - 2021
-
IILM Institute for Higher Education Associate Professor2015 - 2016
-
IMS NOIDA HOD Management/Associate Professor2011 - 2014
Education
-
University of Chicago Post Graduate Program in Machine Learning and Data science2019 - 2020
-
University of Mysore PhD2011 - 2015
-
Hindustan Institute of Management and Computer Studies MBA2000 - 2002
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Generative AI and Creative Industries: A Systematic Review on Emerging Trends and Future Research Directions Save
- Barriers and Challenges for Digital Twin Adoption in Healthcare Supply Chain and Operations Management Save
- Evaluating the resilience of clean funds amidst COVID-19 and the Russia-Ukraine war: a consensus between time varying models and machine learning techniques Save
- Deterrents for corporate carbon disclosures: a study on Indian corporations using Grey-DEMATEL approach Save
- Customer Segmentation for Marketing Intelligence Enabled Hyper-Personalisation: Exploring Mixed Method Approach Save
- Exposition of techno-functional components of intelligent food supply chain: a review and future research agenda Save
- Investigating Determinants of Customers’ Channel Switching Intentions: An Integrated Structural Model Approach Save
- Digital Banking: A Meta-Analysis Approach Save
- Switching Behaviour for Traditional and Online Mode of Purchase: Analysis of Choices for Switching Consumer Behaviour Save
- Turning the blackbox into a glassbox: An explainable machine learning approach for understanding hospitality customer Save