Sudarsan Jayasingh

About

Dr. Sudarsan Jayasingh, Associate Professor in MCC Boyd Tandon School of Business has around 27 years of teaching and research experience. He received his Ph.D. in Management from VIT University, MBA from Madurai Kamaraj University and Bachelor of Science degree from University of Madras. Prior to joining MCC BTSB he worked as a faculty member in SSN School of Management. Dr. Sudarsan’s teaching interests currently include Brand Management, Consumer Behaviour, International Marketing, Business Analytics and Management Information Systems. His research interests are in the area of consumer behaviour and digital marketing. His previous research work has been published in refereed Journals, book chapters and conference proceedings. He serves as a reviewer and editorial board member for many reputed journals.

Employment

• MCC Boyd Tandon School of Business Associate Professor
  2025 - Present
• Sri Sivasubramaniya Nadar College of Engineering Associate Professor
  2012 - 2025
• Swinburne University of Technology Sarawak Campus Lecturer
  2007 - 2012
• KDU Universiti Kolej Sdn Bhd Lecturer
  2001 - 2007
• Vels University Lecturer
  1998 - 2001

Education

• VIT University - Chennai Campus Ph.D in Management
  2013 - 2017
• The American College MBA
  1995 - 1997

Projects & Funding

Projects & funding information is unavailable.

Publications (25)

• Digital Synergy: Examining How IoT, Blockchain and AI Collectively Improve Supply Chain Transparency
  International Review of Management and Marketing 2026 DOI: 10.32479/irmm.22997
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• Multi-Dimensional Analysis of Digital Leadership and Organizational Transformation in Small and Medium Enterprises
  Indian Journal of Information Sources and Services 2026 DOI: 10.51983/ijiss-2026.16.2.04
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• Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
  Journal of Theoretical and Applied Electronic Commerce Research 2025 DOI: 10.3390/jtaer20010017
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• Advanced Customer Behavior Tracking and Heatmap Analysis with YOLOv5 and DeepSORT in Retail Environment
  Electronics 2024 DOI: 10.3390/electronics13234730
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• Factors Causing Stress for Health Care Workers During COVID-19 Pandemic
  2023 DOI: 10.2991/978-94-6463-162-3_8
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• Generation Z’s Satisfaction with Artificial Intelligence Voice Enabled Digital Assistants
  2023 DOI: 10.1007/978-3-031-39811-7_9
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• Online Visual Merchandising Cues Impacting Consumer Pleasure and Arousal: An Empirical Study
  2023 DOI: 10.2991/978-94-6463-162-3_3
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• Social Media Influence on Students' Knowledge Sharing and Learning: An Empirical Study
  EDUCATION SCIENCES 2023 DOI: 10.3390/EDUCSCI13070745
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• Determinants of Omnichannel Shopping Intention for Sporting Goods
  SUSTAINABILITY 2022 DOI: 10.3390/SU142114109
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• Factors Influencing the Helpfulness of Online Consumer Reviews
  2022 DOI: 10.1007/978-3-031-16364-7_14
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