PK
Paramjeet Kumar
Assam Down Town University, North Eastern Hill University, Suresh Gyan Vihar University Distance Education, ICFAI University, Meghalaya
0000-0002-3824-2289
Employment
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Assam Down Town University Assistant Professor2026 - Present
Education
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North Eastern Hill University Research Scholar2023 - 2026
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Suresh Gyan Vihar University Distance Education MBA (MARKETING)2018 - 2020
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ICFAI University, Meghalaya Masters of Travel and Tourism Management (MTTM)2018 - 2020
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Shillong college BBA2015 - 2018
Projects & Funding
Projects & funding information is unavailable.
Publications (27)
- Consumer perception of corporate sustainable marketing strategies for environmental sustainability: A systematic review of empirical evidence and corporate best practices Save
- Digital Transformation and Consumer-Organization Relationships in India's Tourism Ecosystem Save
- THE IMPACT OF DIGITISATION ON CONSUMER TRUST, SATISFACTION, AND BOOKING INTENTION IN SMALL TOURISM ENTERPRISES: A STRUCTURAL EQUATION MODELING APPROACH Save
- Ecotourist attitude homogeneity in biodiversity hotspots: A multi-dimensional sustainability analysis from Meghalaya, India Save
- Eco-conscious behaviour of visitors vis-à-vis responsible and sustainable tourism practices in festivals in destination's sustainability perspectives in Northeast India Save
- Sustainable Management of Nature Based Tourism in Northeast India: Leveraging Business Analytics for Environment Conservation Save
- Smart Tourism Ventures Save
- Managing tourist expectations in nature-based tourism: Strategies for enhanced perception Save
- The Role Of Social Media In Shaping Tourists' Perceptions Of Nature-Based Tourism In East Khasi Hills, Meghalaya Save
- Meghalaya's nature-based tourism and visitors' environmentally conscious behaviour in response to climate change Save