Bhawna Agarwal

Employment

• Jaypee Institute of Information Technology Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Unveiling decade of research on social media and food consumption: a B-SLR approach
  British Food Journal 2026 DOI: 10.1108/BFJ-11-2025-1590
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• Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image
  Journal of Cleaner Production 2024 DOI: 10.1016/J.JCLEPRO.2024.140808
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• Indian voters' attitude and behavior toward a political brand for producing green products: a mediation model
  Future Business Journal 2024 DOI: 10.1186/S43093-024-00327-3
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• A STUDY OF THE ROLE OF FINANCIAL TECHNOLOGY IN FIRM GROWTH: THE CASE OF INDIAN MSMEs
  Gurukul Business Review-GBR 2023
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• Impact of Organizational and Supervisory Support Perceptions on the Turnover Intentions of Working Mothers-to-Be: A Study of the Indian IT Sector
  International Journal of Business Analytics 2023 DOI: 10.4018/IJBAN.321536
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• Trends and Future Research Directions in Online Customer Experience: Insights from Bibliometric Analysis
  Gurukul Business Review-GBR 2023
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• Unlocking the potential of loyalty programs in reference to customer experience with digital wallets
  Innovative Marketing 2023 DOI: 10.21511/IM.19(1).2023.20
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• Adoption of Cashless Transactions by MSME Sector of India
  Pacific Business Review International 2022
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• Chatbots and virtual assistants: a bibliometric analysis
  Library Hi Tech 2022 DOI: 10.1108/LHT-09-2021-0330
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• EXPERIENTIAL MARKETING STRATEGIES USED BY LUXURY COSMETICS COMPANIES
  Innovative Marketing 2022 DOI: 10.21511/IM.18(1).2022.05
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