Dr. Meenu Mathur

Employment

• Manipal University Jaipur Assistant Professor (Senior Scale)
  2024 - Present
• Symbiosis University of Applied Sciences Assistant Professor
  2021 - Present
• Institute of Management Studies, Sage University Associate Professor
  2020 - Present
• Prestige Institute of Management and Research Assistant Professor
  2010 - 2020
• Indore Management Association General Manager
  2009 - 2010
• ICFAI Business School Sr. Executive

Education

• Devi Ahilya Vishwavidyalaya PhD
  2018 - Present
• Indira Gandhi National Open University MBA (Marketing)
  1997 - Present
• University of Rajasthan M.Sc (Statistics)
  1992 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Effect of Socio-Demographic Factors on Consumer’s Attitude Towards Artificial Intelligent Based Digital Voice Assistant
  2024 DOI: 10.1007/978-3-031-50518-8_2
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• An Evaluation of Core Factors of Predictive Analytics in Influencing Purchase Decision of the Consumers in E-business
  2023 DOI: 10.1007/978-3-031-43300-9_5
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• India Moving Ahead with Sustainable Transportation—A Case Study of Consumer Perception Towards E-Charging Stations in India via Social Media Analysis
  2023 DOI: 10.1007/978-3-031-43300-9_43
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• Role of Consumer’s Social Risk Perceptions in Retailing Private Label Brands
  Journal of Asian Finance, Economics and Business 2021 DOI: 10.13106/jafeb.2021.vol8.no2.1063
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• Influence of consumer perceptions of private label brands on store loyalty–evidence from Indian retailing
  Cogent Business and Management 2020 DOI: 10.1080/23311975.2020.1751905
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• Investigating key factors influencing purchase intention of apparel private label brands in India
  Academy of Strategic Management Journal 2020
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