GARIMA MALIK

Employment

• Birla Institute of Management Technology (BIMTECH) Faculty in Marketing
  2023 - Present
• Amity Business School
  2007 - 2023

Education

• XLRI Xavier School of Management FPM
  2017 - 2024
• Uttar Pradesh Technical University Ph.D
  2004 - 2010

Projects & Funding

Projects & funding information is unavailable.

Publications (48)

• What Keeps Users Engaged in Metaverse Gaming? A Social Presence Theory Perspective
  Journal of Global Marketing 2026 DOI: 10.1080/08911762.2026.2692507
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• Beyond the Reports
  2026 DOI: 10.4018/979-8-3373-5437-8.ch011
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• Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model
  Journal of Vacation Marketing 2026 DOI: 10.1177/13567667241268725
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• Consumer ethics: A comprehensive systematic review of intellectual discourse
  Australian Journal of Management 2026 DOI: 10.1177/03128962251319713
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• The puzzle of environmental, social and governance (ESG) rating disagreement: trends, gaps and the road ahead
  Journal of Accounting Literature 2026 DOI: 10.1108/JAL-07-2025-0364
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• Click, transact, repeat: An integrated framework for adoption and continuance usage of digital financial service applications
  International Journal of Information Management Data Insights 2026 DOI: 10.1016/j.jjimei.2026.100394
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• Transforming Customer Perception through Green Banking Channels in Electronic Finance
  2025 DOI: 10.1007/978-981-96-3304-3_6
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• Impact of Green Banking Practices on the Performance of Indian Banks: An Empirical Study
  2025 DOI: 10.1007/978-981-96-3304-3_8
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• Gamification in tourism research: A systematic review, current insights, and future research avenues
  Journal of Vacation Marketing 2025 DOI: 10.1177/13567667231188879
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• Gamification and customer brand engagement: a review and future research agendas
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-12-2023-0659
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