Dr. Preeti Tak

Employment

• Indian Institute of Foreign Trade Assistant Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions
  FIIB Business Review 2026 DOI: 10.1177/23197145261426224
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• Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework
  Journal of Internet Commerce 2021 DOI: 10.1080/15332861.2021.1891517
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• The moderating role of exhibitionism in the relationship between psychological needs and selfie-posting behavior
  Current Psychology 2021 DOI: 10.1007/s12144-021-01732-5
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• Antecedents of luxury brand consumption: An emerging market context
  Asian Journal of Business Research 2020 DOI: 10.14707/ajbr.200082
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• Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk
  Journal of Internet Commerce 2020 DOI: 10.1080/15332861.2020.1756189
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• Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk
  Behaviour and Information Technology 2020 DOI: 10.1080/0144929X.2020.1811770
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• Using UTAUT 2 model to predict mobile app based shopping: evidences from India
  Journal of Indian Business Research 2017 DOI: 10.1108/JIBR-11-2016-0132
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• Psychological motivations and compulsive buying : A Study of Consumers in Delhi
  Indian Journal of Marketing 2013 DOI: 10.17010/ijom/2013/v43/i9/38351
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