Abhinav Uppal

Employment

• Indian School of Business Assistant Professor of Marketing

Education

• University of Pennsylvania PhD
• Indian Institute of Technology Delhi BTech

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Multihoming Alliances and Price Competition
  Journal of Marketing Research 2026 DOI: 10.1177/00222437251381805
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• Bricks Processing Returns for Clicks: Can Foes Become Friends?
  Marketing Science 2025 DOI: 10.1287/mksc.2023.0077
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• Commentary on “AI is Changing the World: For Better or for Worse?”
  Journal of Macromarketing 2024 DOI: 10.1177/02761467241290813
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• A global perspective on the marketing mix across time and space
  International Journal of Research in Marketing 2022 DOI: 10.1016/j.ijresmar.2021.09.001
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• Script-agnostic reflow of text in document images
  Mobile HCI 2011 - 13th International Conference on Human-Computer Interaction with Mobile Devices and Services 2011 DOI: 10.1145/2037373.2037419
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