Gulshan Bibi

Employment

• O. P. Jindal Global University Assistant Professor
  2023 - Present

Education

• XIM University PhD.
  2015 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Bridging Business Intelligence, Knowledge Management, and Strategic HRM
  2025 DOI: 10.4018/979-8-3373-1942-1.ch018
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• When Sustainability Speaks, Talent Listens: A Framework for Integrating a Sustainability-Oriented Value Proposition into Employer Branding
  Managing for Sustainability: The Role of Human Resource Management in Advancing SDG Goals 2025 DOI: 10.1142/14158
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• Beyond the Paycheck: Conceptualizing Employer Brand Activism
  Reference Module in Social Sciences 2025 DOI: 10.1016/b978-0-443-13701-3.00573-9
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• How Do Social Enterprises Tackle Taboo Topics Using Social Marketing?
  International Encyclopedia of Business Management 2025 DOI: 10.1016/b978-0-443-13701-3.00575-2
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• Employee mobility as a knowledge development strategy
  Human Resource Management Review 2024 DOI: 10.1016/j.hrmr.2024.101014
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• From interaction to immersion: Exploring AR and VR's transformative role in consumer engagement
  Improving Service Quality and Customer Engagement With Marketing Intelligence 2024 DOI: 10.4018/979-8-3693-6813-8.ch006
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• Theoretical necessity for rethinking knowledge in knowledge management literature
  Knowledge Management Research & Practice 2021 DOI: 10.1080/14778238.2020.1774433
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