Sakshi Kathuria

About

Currently working as Associate Professor-Marketing at JAGSoM, Dr Sakshi has an excellent academic record and is passionate about teaching and research. She has obtained her PhD in Marketing Management from the Haryana School of Business, Guru Jambheshwar University of Science and Technology, Master’s degree in Commerce from Hansraj College, Delhi University and Bachelor’s degree in Commerce from Shaheed Bhagat Singh College, Delhi University.

She has been published in leading journals such as Business Strategy and Environment, Journal of Knowledge Management, Journal of Public Affairs, Journal of Global Marketing, Technology in Society, amongst many others. Also a Advisory Board Member at Journal of Global Marketing. She has presented her research papers at various conferences held all over India and abroad.

Employment

• Jagdish Sheth School of Managament (JAGSoM) Associate Professor
  2026 - Present
• Fortune Institute of International Business Associate Professor
  2025 - 2026
• Fortune Institute of International Business Assistant Professor
  2021 - 2025

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• Demand-side dynamics of AI marketplace adoption: AIM2 prescriptive framework for healthcare
  Journal of Enterprise Information Management 2026 DOI: 10.1108/JEIM-09-2024-0534
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• Unpacking the drivers of tourists’ social media content creation: an empirical investigation
  Quality & Quantity 2026 DOI: 10.1007/s11135-025-02539-3
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• Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
  Asia Pacific Journal of Marketing and Logistics 2026 DOI: 10.1108/APJML-12-2025-2783
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• From Research to Recognition: A Dual-Path Digital Marketing Framework for Academic Branding and Knowledge Dissemination
  Journal of Global Marketing 2025 DOI: 10.1080/08911762.2025.2554430
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• How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy
  Journal of Global Marketing 2025 DOI: 10.1080/08911762.2025.2507483
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• Guidelines for Data Collection and Analysis: Considerations for Informed Marketing in a Globalized World
  Journal of Global Marketing 2025 DOI: 10.1080/08911762.2025.2460278
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• Conceptualizing blockchain in tourism consumer experience: implications for tourism marketing
  GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION 2025 DOI: 10.1108/GKMC-01-2023-0012
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• Journal of Global Marketing (JGM) Synopsis: Aims and Scope, Impact, and Other Highlights
  ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING 2025 DOI: 10.1007/978-3-031-97133-4_13
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• Knowledge management and career readiness: a review and synthesis
  JOURNAL OF KNOWLEDGE MANAGEMENT 2024 DOI: 10.1108/JKM-02-2023-0140
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• The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory
  Journal of Global Marketing 2023 DOI: 10.1080/08911762.2023.2178354
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