Masood Siddiqui

Employment

• University of Lucknow, Lucknow Professor & Head
  2022 - Present
• Jaipuria Institute of Management Area Chair/Dean(Research)/Professor
  2005 - 2022

Education

• University of Lucknow Ph D
  1999 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• A Taxonomy of DBSCAN Variants Addressing Parameter Dependence and High-Dimensionality
  Interdisciplinary Journal of AI, Machine Learning & Data Science 2026 DOI: 10.66261/s5y5tk64
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• The high of higher education: interactivity its influence and effectiveness on virtual communities
  Benchmarking: An International Journal 2024 DOI: 10.1108/BIJ-09-2022-0603
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• Responsible Opportunities for IoT-Enabled Smart Cities With Blockchain Technology
  2024 DOI: 10.4018/979-8-3693-8568-5.ch001
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• Assessing the quality of healthcare services: A SERVQUAL approach
  International Journal of Healthcare Management 2020 DOI: 10.1080/20479700.2018.1469212
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• An analytical study of the service gap vis-à-vis law enforcement agencies: As perceived by women
  International Journal of Public Sector Performance Management 2020 DOI: 10.1504/IJPSPM.2020.109305
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• Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector
  Global Business Review 2020 DOI: 10.1177/0972150919856998
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• Designing effective mobile advertising with specific reference to developing markets
  Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 2014 DOI: 10.4018/978-1-4666-7357-1.ch020
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• Application of soft operations research for enhancing the servicescape as a facilitator
  Vikalpa 2011 DOI: 10.1177/0256090920110103
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• Proposing a hierarchical utility package with reference to mobile advertising
  International Journal of e-Business Research 2011 DOI: 10.4018/jebr.2011010105
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• Tourist preferences study using conjoint analysis
  Tourism and Hospitality: Issues and Developments 2011
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