P S Rajeswari

Employment

• SRM University DR
  2008 - Present
• SRM Institute of Science and Technology Professor
  2008 - 2026

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (48)

• Keeping viewers hooked: Netflix’s innovative strategies for reducing churn
  Journal of Information Technology Teaching Cases 2026 3 citations DOI: 10.1177/20438869241296895
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• Smart moves: Flipkart’s name-personalized nudging techniques to combat cart abandonment
  Journal of Information Technology Teaching Cases 2026 2 citations DOI: 10.1177/20438869241301078
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• Compulsive smartphone use: exploring antecedents, distorted beliefs, and inflated usage
  Quality and Quantity 2026 DOI: 10.1007/s11135-026-02896-7
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• Green strategic orientation, innovation, and government support: drivers of sustainable performance in the Indian food processing sector
  Frontiers in Sustainable Food Systems 2026 2 citations DOI: 10.3389/fsufs.2026.1757246
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• Information Technology Unplugged: Mitigating Churn Prediction in the Mobile Industry
  SAGE Publications: SAGE Business Cases Originals 2026 0 citations DOI: 10.4135/9781071989760
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• TECHNOLOGY ACCEPTANCE AND KNOWLEDGE SHARING BEHAVIOR IN EDUCATIONAL SETTINGS: A POST-COVID EMPIRICAL ANALYSIS
  Acta Innovations 2026 0 citations DOI: 10.62441/actainnovations.vi.739
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• The Dark Side of AI: A Case Study of BlackRock’s Approach
  SAGE Publications: SAGE Business Cases Originals 2026 0 citations DOI: 10.4135/9798348835606
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• Nike’s digital ecosystem: Hyper-personalization and governance challenges
  Journal of Information Technology Teaching Cases 2026 0 citations DOI: 10.1177/20438869261470445
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• Comparative Analysis of Women Entrepreneurs in Coastal vs. Non-Coastal Regions of Tamil Nadu
  SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 2025 0 citations DOI: 10.1177/09708464241291287
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• Role of Digital Transformation on Green Innovation and Sustainability in Food Processing MSMEs: A Review
  Proceedings of the 2025 12th International Conference on Computing for Sustainable Global Development Indiacom 2025 2025 0 citations DOI: 10.23919/INDIACom66777.2025.11115666
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