vaishali kaushal

About

Dr. Vaishali Kaushal is a consumer behaviour researcher and insights professional with over 11 years of experience spanning market research, behavioural science, and marketing strategy. She holds a Ph.D. in Consumer Behaviour, along with dual master's degrees—an MBA/PGDM in Marketing and an M.Sc. (Hons.) in Mathematics.

Her expertise lies in qualitative and mixed-methods research, consumer psychology, brand strategy, innovation, customer experience, and human-centred design. She has led strategic research and consulting engagements across FMCG, retail, healthcare, technology, and social impact sectors, partnering with leading global and Indian organizations.

Dr. Kaushal has authored multiple peer-reviewed publications in internationally indexed journals and has received recognition for her contributions to research and innovation. She is passionate about translating deep consumer insights into actionable business strategies and regularly contributes as a guest faculty member, speaker, and mentor in the fields of consumer behaviour, market research, and marketing.

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Education

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Publications (8)

• I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers
  Journal of Macromarketing 2025 DOI: 10.1177/02761467251332514
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• Micro or Meso: Do influencers influence veganism?
  Journal of Marketing Communications 2025 DOI: 10.1080/13527266.2025.2470982
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• Determining the causes of user frustration in the case of conversational chatbots
  Behaviour & Information Technology 2024 DOI: 10.1080/0144929x.2024.2362956
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• Exploring luxury hospitality customer experience of Maldives tourists amidst COVID-19 pandemic
  Consumer Behavior in Tourism and Hospitality 2024 DOI: 10.1108/cbth-04-2022-0085
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• Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
  Qualitative Market Research: An International Journal 2023 DOI: 10.1108/qmr-03-2022-0039
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• Learning successful implementation of Chatbots in businesses from B2B customer experience perspective
  Concurrency and Computation: Practice and Experience 2023 DOI: 10.1002/cpe.7450
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• The Role of Chatbots in Academic Libraries: An Experience-based Perspective
  Journal of the Australian Library and Information Association 2022 DOI: 10.1080/24750158.2022.2106403
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• Understanding customer experience of culinary tourism through food tours of Delhi
  International Journal of Tourism Cities 2021 DOI: 10.1108/ijtc-08-2019-0135
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