Dr.Kavitha R Gowda

Employment

• Alliance University Associate Professor
• Alliance University Associate Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• EXPERIENTIAL MARKETING AND ITS IMPACT ON BRAND EXPERIENCE AND CUSTOMER LOYALTY IN THE LUXURY COSMETIC INDUSTRY
  Advances in Consumer Research 2026
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• THE GREEN‑STORM FRAMEWORK: A FIVE‑PILLAR MODEL FOR ECO‑INNOVATION ADOPTION
  TPM Vol. 32, No. S9, 2025Open AccessISSN: 1972-6325https://www.tpmap.org 2025
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• A study on the effect of augmented reality on consumer purchase intention in furniture industry.
  Academy of Marketing Studies 2025
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• Challenges and Opportunities of Implementing Sustainable Marketing Strategies
  Agile Sustainable Marketing: Navigating Towards a Greener Future 2025 DOI: 10.2174/9789815324068125010018
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• HR Evolution From Traditional Methods to Cutting-Edge HR 5.0
  2025 DOI: 10.4018/979-8-3693-8669-9.ch005
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• AI in education and beyond: transforming customer experiences and sectorial practices in the digital economy
  Review of Artificial Intelligence in Education 2023 DOI: 10.37497/rev.artif.intell.educ.v4i00.8
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• Business Responses Towards Corporate Social Responsibility and Sustainable Development Goals During Covid-19 Pandemic
  Journal of Law and Sustainable Development 2023 DOI: 10.37497/sdgs.v11i1.309
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• Open Access
  2022 DOI: 10.4018/978-1-7998-9805-4.ch009
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• Ethical Conflicts Among the Leading Medical and Healthcare Leaders
  Asia Pacific Journal of Health Management 2022 DOI: 10.24083/apjhm.v17i1.1491
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• Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers
  Transnational Marketing Journal 2021 DOI: 10.33182/tmj.v9i2.1561
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