DS
Dr. Pratibha Singh
T A Pai Management Institute, Birla Institute of Management Technology
0000-0002-4246-9814
Employment
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T A Pai Management Institute Assistant Professor2025 - Present
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Birla Institute of Management Technology Assistant Professor2021 - 2025
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (34)
- Phygital customer experience in healthcare: the role of market-focused flexibility Save
- Exploring the undercurrents in affiliate eWOM: Interaction of cosmetic and functional homophily through a mixed-methods approach Save
- Demystifying brand-disidentification in wellness tourism: A service-based value co-destruction perspective Save
- Will I virtually try and buy?–exploring the adoption of virtual fitting rooms through the lens of perceived value, risk, and consumer characteristics Save
- Play, Click, Travel: Unleashing the Role of Smart Booking and Gamification Affordance in Online Travel Agencies Save
- Gamifying the binge: Role of brand passion and fear of missing out for over-the-top streaming platforms Save
- Envisaging creative tourism through boutique hotels: an integrated framework of transformative experience Save
- Embracing human centric marketing for enhanced firm performance: the role of innovation strategy in India Save
- Elixir of beauty: health e-mavens fostering consumers’ behavioral intention to embrace cosmetic skin treatments Save
- Consumer ethics: A comprehensive systematic review of intellectual discourse Save