Vikram Kumar Sharma

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Publications (10)

• Myths and magic of adopting marketing technologies: a customer-centric framework
  Asia-Pacific Journal of Business Administration 2026 DOI: 10.1108/APJBA-09-2024-0545
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• Practitioner Insights Into the Barriers to Patient Adoption of AI-Enabled Hearing Aids
  Journal of Global Information Management 2026 DOI: 10.4018/JGIM.406956
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• Does generative AI affect firm sustainability and market performance? Implications for information systems practitioners
  Journal of Enterprise Information Management 2026 DOI: 10.1108/JEIM-10-2025-1079
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• Unveiling the impact of counterfeit tourism products on perceived tourists’ betrayal and psychological distress
  Tourism Recreation Research 2026 DOI: 10.1080/02508281.2025.2477702
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• Navigating consumer intentions and actual transitions to green cosmetics in emerging retail markets
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-11-2024-0628
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• Stand strong or Step Back: Exploring resilience and customer incivility in the retail context
  Journal of Retailing and Consumer Services 2025 DOI: 10.1016/j.jretconser.2025.104353
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• Strategic Alliances in E-Commerce: Lessons from the Big Basket-Tata Digital Merger
  2024 DOI: 10.1007/978-3-031-66410-6_43
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• COVID-19 vaccination determinants : An empirical evaluation of vaccination acceptance model
  Journal of Information and Optimization Sciences 2022 DOI: 10.1080/02522667.2022.2118973
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• Determinants of Online Banking Adoption in India : An Empirical investigation
  International Journal of Business Innovation and Research 2022 DOI: 10.1504/ijbir.2022.10046633
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• An empirical evaluation of key factors affecting mobile shopping in India
  International Journal of Recent Technology and Engineering 2019 DOI: 10.35940/ijrte.B1104.0782S719
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