Madhupa Bakshi

Employment

• The Heritage Academy Dean
  2016 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018 DOI: 10.1007/978-3-319-68750-6_82
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• Influence of trust and affect on brand loyalty and brand performance: The case of Indian television news channels
  Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications 2018 DOI: 10.4018/978-1-5225-5187-4.ch078
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• Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018 DOI: 10.1007/978-3-319-68750-6_41
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• Drivers of brand equity of television news channels: evidences from emerging market
  Marketing Intelligence and Planning 2017 DOI: 10.1108/MIP-01-2016-0010
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• Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016 DOI: 10.1007/978-3-319-24184-5_30
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• Facebook Fascination of School Children: Some Demographic Insights
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016 DOI: 10.1007/978-3-319-29877-1_59
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• Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
  Australasian Marketing Journal 2016 DOI: 10.1016/j.ausmj.2015.12.005
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• Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016 DOI: 10.1007/978-3-319-24148-7_37
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• Structural equation modelling of determinants of consumer-based brand equity of newspapers
  Journal of Media Business Studies 2016 DOI: 10.1080/16522354.2016.1145912
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• Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
  Journal of Business Ethics 2015 DOI: 10.1007/s10551-014-2283-8
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