Vandana Ahuja

Employment

• Symbiosis Institute of Business Management, Noida Director
  2023 - Present

Education

• Miranda House, Delhi University BSc.(Computer Science)
• Jaypee Institute of Information Technology PhD.
• Devi Ahilya Vishwavidyalaya M.B.A.

Projects & Funding

Projects & funding information is unavailable.

Publications (51)

• Global Perspectives on Empowering Women Through Financial Literacy: A Pathway to Inclusive and Sustainable Development
  2026 DOI: 10.1007/978-3-032-22020-2_12
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• Enhancing brand trustworthiness, relationships, congruence and positioning through social media marketing in the FMCG sector
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2434203
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• Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry
  2023 DOI: 10.4018/978-1-6684-8753-2.ch013
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• Using Social Media to Manage Customer Expectations and Quality Perceptions in the Hospitality Industry
  2022 DOI: 10.4018/978-1-7998-9553-4.ch005
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• Role of Social Media in the Indian Banking Sector
  2022 DOI: 10.4018/978-1-6684-5274-5.ch002
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• Drivers of Social Media Content Marketing in the Banking Sector
  2022 DOI: 10.4018/978-1-6684-6287-4.ch023
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• Transforming the Media and Entertainment Industry
  Journal of Cases on Information Technology 2022 DOI: 10.4018/JCIT.296255
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• Leveraging Social Media Tools for Business Purposes
  2022 DOI: 10.4018/978-1-7998-9179-6.ch013
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• Drivers of Social Media Content Marketing in the Banking Sector
  International Journal of Service Science, Management, Engineering, and Technology 2021 DOI: 10.4018/IJSSMET.2021050104
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• Impact of Consumer Internet Self-Efficacy and User Friendliness of Websites on E-Commerce Adoption
  2021 DOI: 10.4018/978-1-7998-7192-7.ch009
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