Elangovan N

Employment

• CHRIST (Deemed to be University) Professor
  2019 - Present
• National Institute of Fashion Technology - Kannur Campus Campus Director
  2017 - 2019
• Christ University Associate PRofessor
  2013 - 2017

Education

• Anna University PhD (Management Science)
  2008 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (98)

• A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-96-7140-3_4
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• A Multi-criteria Decision-Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-96-6046-9_37
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• From Advisory to Authentic Co-Creation: Rethinking Employer-University Partnerships for Future-Ready Graduates
  Enhancing Graduate Employability in an Evolving Workforce 2026 DOI: 10.4018/979-8-3373-4450-8.ch013
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• Marketer Behavior and Digital Ethics: Responsibility, Intrusion, and Accountability in AI Marketing
  Driving Engagement and Loyalty Through Customer Centric Digital Marketing 2026 DOI: 10.4018/979-8-3373-4662-5.ch005
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• Prioritizing Risks in IoT-Enabled EdTech Platforms: A Fuzzy AHP Approach to Maximize User Satisfaction
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-96-7140-3_3
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• Founder Attributes and Self-Reported Decision-Making Styles in Startup Execution: A Dual-Process Perspective on Strategic and Operational Decision Contexts
  Behavioral Sciences 2026 DOI: 10.3390/bs16071130
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• Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach
  Smart Innovation Systems and Technologies 2025 DOI: 10.1007/978-981-97-7717-4_5
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• Weaving Trust: A Block Chain and Machine Learning Framework for Indian Handloom Supply Chain
  Ssrn 2025 DOI: 10.2139/ssrn.5253804
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• The Influence of Time Pressure and Physical Effort on Quick Commerce Grocery Purchases: Exploring the Effects of Family Dynamics in Purchase Decisions
  Ssrn 2025 DOI: 10.2139/ssrn.5129925
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• Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
  Studies in Systems Decision and Control 2025 DOI: 10.1007/978-3-031-96641-5_34
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