Vedha Balaji

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Publications (4)

• Correction to: Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
  2025 DOI: 10.1007/978-3-031-96641-5_97
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• Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
  2025 DOI: 10.1007/978-3-031-96641-5_34
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• Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image
  International Journal of Management and Sustainability 2024 DOI: 10.18488/11.v13i2.3763
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• The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services
  2023 DOI: 10.2991/978-94-6463-162-3_33
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