Harmanjit Singh

Employment

• Indian Institute of Management Rohtak Assistant Professor
  2023 - Present

Education

• Indian Institute of Management Kashipur Ph.D.
  2018 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Understanding factors shaping consumption intention of natural sweeteners: a Health Belief Model guided mediating-moderating perspective
  British Food Journal 2026 DOI: 10.1108/BFJ-09-2025-1181
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• How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-06-2023-0269
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• How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective
  Computers in Human Behavior 2023 DOI: 10.1016/j.chb.2023.107677
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• Defining the relationship between consumers and retailers through user-generated content: insights from the research literature
  International Journal of Retail & Distribution Management 2020 DOI: 10.1108/IJRDM-03-2020-0080
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