Arun Kaushal

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Publications (9)

• Predictors of Financial Anxiety among Indian Population due to COVID-19: A Hierarchical Regression Analysis1
  Finance India 2022
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• The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
  Journal of Marketing Communications 2022 DOI: 10.1080/13527266.2022.2032798
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• Underlying the triple burden effects on women educationists due to COVID-19
  Education and Information Technologies 2022 DOI: 10.1007/s10639-021-10645-6
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• An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA)
  Journal of Promotion Management 2021 DOI: 10.1080/10496491.2021.1880519
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• Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach
  Vision 2021 DOI: 10.1177/0972262921996560
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• Factors affecting perception of Indian adolescent students toward interactive online mental health information during COVID-19
  Information Discovery and Delivery 2021 DOI: 10.1108/IDD-09-2020-0113
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• COVID-19: A virus or revenge of nature: Counter measures of India during COVID-19 epidemics
  Journal of Public Affairs 2020 DOI: 10.1002/pa.2371
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• Impact of online financial advertisements on Indian consumer's attitude: Moderating effect of perceived product innovativeness
  Finance India 2020
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• Psychological or behavioral segmentation of indian consumers towards reference group influence via consumer conformity: Application of cluster analysis
  International Journal on Emerging Technologies 2020
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