Harshita Singh

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Publications (4)

• Bookstagrammers vs. BookTubers
  2024 2 citations DOI: 10.4018/979-8-3693-4195-7.ch014
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• Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer
  Marketing Innovation Strategies and Consumer Behavior 2024 2 citations DOI: 10.4018/979-8-3693-4195-7.ch014
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• The Youth's Way of Personal Branding as Bookstagrammers
  Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence 2023 3 citations DOI: 10.4018/978-1-6684-7735-9.ch007
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• The youth's way of personal branding as bookstagrammers
  Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence 2023 3 citations DOI: 10.4018/978-1-6684-7735-9.ch007
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