Abhigyan Sarkar

Employment

• Institute of Management Technology, Ghaziabad Professor
  2015 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (34)

• Empirically examining the psychological mechanism of a loved and trusted business school brand
  Journal of Marketing for Higher Education 2020 DOI: 10.1080/08841241.2020.1742846
  +Save
• Attractive and facilitating store atmospheric stimuli
  International Journal of Retail & Distribution Management 2020 DOI: 10.1108/ijrdm-07-2018-0142
  +Save
• The “right-to-refuse-service” paradox: Other customers’ perception of discretionary service denial
  Journal of Business Research 2020 DOI: 10.1016/j.jbusres.2020.02.036
  +Save
• Young adult consumers’ involvement in branded smartphone based service apps
  Information Technology & People 2019 DOI: 10.1108/itp-04-2017-0128
  +Save
• Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals
  Young Consumers 2019 DOI: 10.1108/yc-08-2018-0840
  +Save
• CSR through social media: examining the intervening factors
  Marketing Intelligence & Planning 2019 DOI: 10.1108/mip-12-2018-0569
  +Save
• Hallowed be thy brand: measuring perceived brand sacredness
  European Journal of Marketing 2019 DOI: 10.1108/ejm-08-2017-0551
  +Save
• Store love in single brand retailing: the roles of relevant moderators
  Marketing Intelligence & Planning 2019 DOI: 10.1108/mip-05-2018-0148
  +Save
• A qualitative investigation of e-tail brand affect
  Marketing Intelligence & Planning 2018 DOI: 10.1108/mip-09-2017-0198
  +Save
• The impact of other customer perception on consumer-brand relationships
  Journal of Service Theory and Practice 2018 DOI: 10.1108/jstp-11-2016-0207
  +Save