0000-0002-4774-7983 Employment
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International Management Institute New Delhi Professor
Education
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Publications (51)
- Exploring MOOC adoption among aspiring managers – a mediation analysis using the technology readiness and acceptance model (TRAM) Save
- Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle and Behaviour-based Study Save
- Understanding Primordial Preventive Healthcare Behaviour: The Role of Individual and Social Factors Save
- Degree of Awareness and the Antecedents of the Digital Media Platform: The Case of Mobile Wallets Save
- Integrating trust and satisfaction into the UTAUT model to predict Chatbot adoption – A comparison between Gen-Z and Millennials Save
- Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator Save
- Toward a measure of brand pride: scale development and validation Save
- Preventive healthcare behavior: A hybrid systematic literature review (1998–2023) Save
- Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study Save
- Internet addiction as a multi-dimensional concept and its relationship with well-being: evidence from PLS-SEM and IPMA analysis Save