Neha Gupta

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Publications (6)

• Impulse Buying and Mobile Payment Business Apps
  Effective Marketing and Consumer Behavior Tactics for High-End Products 2025 DOI: 10.4018/979-8-3693-8739-9.ch002
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• A Study on Impact of Social Media Influencers on Impulse Buying of Branded Cosmetic Products in India
  Sustainable Economy Models in the Age of Industry 5.0 2025 DOI: 10.1007/978-981-96-4104-8_16
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• Comparative Analysis of Impulse Buying Behaviour Across Retail Channels: A Study of Physical Stores, E-commerce Websites and Mobile Shopping Apps
  Economic Affairs 2024 DOI: 10.46852/0424-2513.3.2024.33
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• Journey of FinTechs in India From Evolution to Revolution
  Handbook of Research on the Interplay Between Service Quality and Customer Delight 2023 DOI: 10.4018/978-1-6684-5853-2.ch013
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• A study on various methodologies used for analyzing the Indian stock market
  AIP Conference Proceedings 2022 DOI: 10.1063/5.0074180
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• An overview of Indian stock market and its efficiency
  AIP Conference Proceedings 2022 DOI: 10.1063/5.0074179
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