Neha Sharma

Employment

• Birla Institute Of Management Technology Assistant Professor
  2024 - Present
• Birla Institute of Technology and Science Research Scholar
  2019 - Present
• Jasper Infotech Pvt Ltd Team Leader
  2013 - 2016

Education

• Birla Institute of Technology and Science, Pilani PhD
  2019 - Present
• National Institute of Technology Kurukshetra MBA
  2009 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Why consumers disengage from DTC brands: A stressor–strain perspective on mental fatigue and purchase avoidance
  Journal of Retailing and Consumer Services 2027 DOI: 10.1016/j.jretconser.2026.104972
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• Why omnichannel shoppers adopt - or resist - AR try-on: a behavioural reasoning perspective
  Spanish Journal of Marketing - ESIC 2026 DOI: 10.1108/SJME-01-2025-0031
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• Identifying the drivers of ‘loyal showrooming’: a systematic literature review
  The International Review of Retail, Distribution and Consumer Research 2025 DOI: 10.1080/09593969.2024.2380336
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• Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-04-2024-0173
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• A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning
  Electronic Commerce Research and Applications 2025 DOI: 10.1016/J.ELERAP.2025.101480
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• Exploring Consumer Cynicism: A Systematic Literature Review
  Eurasian Studies in Business and Economics 2024 DOI: 10.1007/978-3-031-62719-4_10
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• Direct-to-Consumer eCommerce (D2C) business model: The dilemma of getting it right
  Handbook of Research on Business Model Innovation Through Disruption and Digitalization 2023 DOI: 10.4018/978-1-6684-4895-3.ch016
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• Omnichannel retailing: exploring future research avenues in retail marketing and distribution management
  International Journal of Retail and Distribution Management 2023 DOI: 10.1108/IJRDM-05-2022-0166
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• Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
  International Journal of Retail and Distribution Management 2023 DOI: 10.1108/IJRDM-12-2022-0513
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• Direct-to-Consumer eCommerce (D2C) Business Model
  2022 DOI: 10.4018/978-1-6684-4895-3.ch016
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