Mahendar Goli

Employment

• Anurag University, Hyderabad Asst. Professor
  2021 - 2024

Education

• University of Hyderabad Ph.D. (thesis submitted)
  2012 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Adoption of video calling applications: An extension of unified theory of acceptance and use of technology
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-187
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• Customer usage of smart mirror technology in retailing: A study in apparel sector
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-38
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• Factors affecting the adoption of ChatGPT - An empirical evidence with the application of UTAUT
  Digital Transformation and Sustainability of Business 2025 DOI: 10.1201/9781003606185-179
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• Impact of experiential learning on entrepreneurial intention among management students
  Journal of Engineering Education Transformations 2024 DOI: 10.16920/jeet/2024/v37is2/24118
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• Online learning: predicting student engagement and continued intention
  International Journal of Learning Technology 2023 DOI: 10.1504/IJLT.2023.135904
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• Users’ Acceptance of Artificial Intelligence-Based Chatbots: An Empirical Study
  International Journal of Technology and Human Interaction 2023 DOI: 10.4018/IJTHI.318481
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• Behavioural intention to use social networking mobile apps: the case of TikTok
  International Journal of Business Innovation and Research 2022 DOI: 10.1504/ijbir.2022.125667
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• Impact of Social Media Usage on Civic Engagement towards Societal Problems: Qualitative Modelling Approach
  Discrete Dynamics in Nature and Society 2022 DOI: 10.1155/2022/1121215
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• Users' in-game purchase intention: The effects of flow experience and satisfaction
  Research Anthology on Game Design Development Usage and Social Impact 2022 DOI: 10.4018/978-1-6684-7589-8.ch074
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• Factors Affecting the Adoption of Blockchain Technology in the Complex Industrial Systems: Data Modeling
  Complexity 2021 DOI: 10.1155/2021/8329487
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