RASHMI AGGARWAL

Employment

• Chitkara University Chitkara Business School Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Powerful AI in Social Science Research
  2024 DOI: 10.4018/979-8-3693-3015-9.ch012
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• Ethical Leadership Unveiled
  2024 DOI: 10.4018/979-8-3693-1785-3.ch016
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• Responsible AI
  2024 DOI: 10.4018/979-8-3693-4350-0.ch013
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• Significance of Ecommerce in Emerging Markets
  Enhancing Customer Engagement Through Location-Based Marketing 2023 DOI: 10.4018/978-1-6684-8177-6.ch002
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• Role of Wireless Body Area Networks in Intelligent Transportation Systems: A Survey
  International Journal of Sensors, Wireless Communications and Control 2021 DOI: 10.2174/2210327911666210302163528
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• Developing a Framework to Study the Impact of Contingent Factors on Business Performance Using Strategic Cost Management
  Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing 2021 DOI: 10.4018/978-1-7998-7231-3.ch016
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• Resilience by Academic Institutions During COVID-19
  Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing 2021 DOI: 10.4018/978-1-7998-7231-3.ch007
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• Conflict management - A challenge to resolve through various communication styles
  International Journal of Environment, Workplace and Employment 2020 DOI: 10.1504/IJEWE.2020.113089
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• Marketing Strategies for Financial Institutions: Leveraging Human Capital for Competitive Advantage
  Educational Administration: Theory and Practice
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