VINOD KUMAR

About

Dr. Vinod Kumar holds a Ph.D. in Marketing from Department of Management Studies, Indian Institute of Technology, Roorkee. Presently, he is working as Associate Professor in FLAME University, Pune, India. His work has been published in journals of international repute which are indexed in SSCI, Scopus, ABS and ABDC listing. He is recipient of Highly Commendable and Outstanding Research Paper Award by Emerald Literati Network Awards for Excellence, 2017.

Employment

• Flame University Associate Professor
  2024 - Present
• MICA Associate Professor
  2023 - 2024
• Symbiosis International University Symbiosis Institute of Business Management Associate Professor
  2022 - 2023
• Indian Institute of Information Technology Assistant Professor
  2020 - 2022
• International Management Institute Assistant Professor
  2016 - 2020
• Institute of Management Technology Nagpur Assistant Professor
  2013 - 2016

Education

• Indian Institute of Technology Roorkee PhD
  2009 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (70)

• Harnessing artificial intelligence for operational excellence: pathways to a circular economy
  Business Process Management Journal 2026 DOI: 10.1108/BPMJ-10-2024-0944
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• Delivering more than food – exploring the value chain of online food delivery service
  British Food Journal 2026 DOI: 10.1108/BFJ-02-2025-0236
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• Revolutionizing Agri-Logistics for Himalayan Kiwi: A WINGS-Based Approach to Boost Supply Chain Efficiency and Farmer Prosperity in Himalayan Region
  2026 DOI: 10.2139/ssrn.7242889
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• Exploring the antecedents and consequences of pester power: the role of parental guidance in shaping materialism among children
  Young Consumers 2026 DOI: 10.1108/YC-10-2024-2272
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• Enhancing organizational readiness for generative AI integration: an empirical investigation
  International Journal of Organizational Analysis 2026 DOI: 10.1108/IJOA-03-2025-5310
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• Linda Yaccarino: reviving the glory of “X” platform
  The CASE Journal 2026 DOI: 10.1108/tcj-03-2025-0089
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• Barriers in the adoption of cold supply chain – a contextual parameter analysis
  British Food Journal 2026 DOI: 10.1108/BFJ-12-2024-1330
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• Determinants of MOOC adoption: TCMM-based literature review (2004–2024)
  Learning Futures and Emerging Technologies 2026 DOI: 10.1108/lfet-03-2025-0024
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• Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce
  Internet Research 2026 DOI: 10.1108/INTR-07-2024-1026
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• Motivation to decision: A serially mediating effect of SWOM seeking, consultant source, information truthfulness, and source closeness in the Elaboration Likelihood Model lens
  Acta Psychologica 2026 DOI: 10.1016/j.actpsy.2026.106522
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