Dr. Vikas Chauhan

About

Dr. Vikas Chauhan is an Assistant Professor in the department of marketing and strategies at ICFAI Business School (IBS), Hyderabad, India. He holds an MBA and a Ph.D. degree in Marketing Management. He has been an active member of the academic community for many years, contributing both as an author and a reviewer. He has various national and international research publications to his credit. His authored articles are published in reputed journals such as the International Journal of Bank Marketing, the Journal of Financial Service Marketing, etc. He has presented his research at key national and international conferences: PAN IIM World Management Conference, Marketing Challenges in Emerging Markets (MCEM) by IMT Hyderabad. His areas of interest are consumer behavior in technology adoption and AI adoption in marketing.

Employment

• ICFAI Business School Assistant Professor
  ? - 2021

Education

• Devi Ahilya Vishwavidyalaya PhD

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Examining the role of saving motives, trust and financial well-being on life insurance engagement: a self-determination perspective
  International Journal of Quality and Service Sciences 2026 DOI: 10.1108/IJQSS-12-2025-0363
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• Adventure tourism and visitors motivations: a mixed-method study on memorability and psychological well-being
  Journal of Hospitality and Tourism Insights 2026 DOI: 10.1108/JHTI-04-2025-0466
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• A comprehensive bibliometric study of cyberloafing: trends, patterns and future directions
  International Journal of Organizational Analysis 2025 DOI: 10.1108/IJOA-10-2024-4899
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• Assessing Factors influencing Brand Equity and Fan Engagement in Digital Social Landscape
  Event Management 2025 DOI: 10.3727/152599525x17551312270814
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• Understanding intention to recommend e-banking: a moderated mediation approach to analyse the role of customer satisfaction and perceived risk
  International Journal of Electronic Marketing and Retailing 2025 DOI: 10.1504/IJEMR.2025.147493
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• CarryPro Backpacks: Creating a Niche in Backpacking
  Asian Journal of Management Cases 2024 DOI: 10.1177/09728201241254916
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• Unveiling The Scholarly Landscape: A Bibliometric Analysis Of Online Doctor And Health Consultation
  Educational Administration Theory and Practices 2024 DOI: 10.53555/kuey.v30i5.3771
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• Bibliometric review of telematics-based automobile insurance: Mapping the landscape of research and knowledge
  Accident Analysis and Prevention 2024 DOI: 10.1016/j.aap.2023.107428
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• Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach
  Journal of Financial Services Marketing 2024 DOI: 10.1057/s41264-023-00253-5
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• Understanding users' protective behavior and its suppressor effect on the perceived risk in M-wallet/banking use: An Indian urban-rural comparison
  Technological Forecasting and Social Change 2024 DOI: 10.1016/j.techfore.2024.123255
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