PM
Preetha Menon
Flame University, Symbiosis International University Symbiosis Institute of Business Management, Indian Institute of Technology Madras
0000-0002-5054-7536
Employment
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Flame University Head of Dept. and Associate Professor2020 - Present
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Symbiosis International University Symbiosis Institute of Business Management Assistant Professor2013 - 2020
Education
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Indian Institute of Technology Madras PhD2009 - 2015
Projects & Funding
Projects & funding information is unavailable.
Publications (15)
- A Configurational Approach to CSP Selection and Rejection Save
- Women in Sports: Conceptual Framework Development and Future Directions Save
- Value co-creation using virtual reality service experiences Save
- Accelerating sustainable consumption by putting “simplicity” and consumer neuroscience to work: a conceptual framework Save
- Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing Save
- Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective Save
- OTT and Live Sports – Indian Premier League 2023 and its Impact on the Future of Sports Broadcasting in India Save
- Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour Save
- Understanding Cyberbullying as the Convergence of Offender Disposition and Crime Opportunity: A Configurational Approach Save
- Attribute-based choice model and willingness to pay for industrial services Save