Binay Kumar

Employment

• Appalachian State University Assistant Professor
  2021 - Present

Education

• Georgia State University Ph.D.
  2016 - 2021

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Can micromanagement be beneficial for adaptive selling? Role of salesperson creativity and managerial micromanagement during disruption
  Journal of Personal Selling & Sales Management 2025 DOI: 10.1080/08853134.2024.2444209
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• Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes
  European Journal of Marketing 2024 DOI: 10.1108/EJM-04-2023-0249
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• Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
  Industrial Marketing Management 2023 DOI: 10.1016/J.INDMARMAN.2023.09.017
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• Marketing performance assessment and accountability: Process and outcomes
  International Journal of Research in Marketing 2022 DOI: 10.1016/J.IJRESMAR.2021.10.008
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• Essays on Channel Deletion and Channel Contraction
  2021
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• Influence of new-age technologies on marketing: A research agenda
  Journal of Business Research 2021 DOI: 10.1016/j.jbusres.2020.01.007
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• Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry
  Production and Operations Management 2020 DOI: 10.1111/POMS.13095
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