PIYUSH PRANJAL

About

Associate Professor (O. P. Jindal Global University)
PhD (IIM Ranchi)
MBA, B. Tech., UGC NET (2014) qualified with a total work-ex of 8 yrs. and 8 months

Employment

• O. P. Jindal Global University Associate Professor
  2020 - Present
• Rexel Senior Engineer
  2015 - 2015
• TRF Ltd. Marketing Consultant
  2011 - 2014
• HCL Infosystems Learning Associate
  2011 - 2011

Education

• Indian Institute of Management Ranchi PhD
  2015 - 2020
• GITAM School of International Business MBA (IB)
  2009 - 2009
• Biju Patnaik University of Technology B. Tech. (Electronics)
  2005 - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Performance improvement of supplier-side e-tender-driven marketing process
  International Journal of Productivity and Performance Management 2021 DOI: 10.1108/IJPPM-11-2019-0534
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• Corporate brand alignment in business markets: a practice perspective
  Marketing Intelligence & Planning 2020 DOI: 10.1108/mip-10-2019-0539
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• Corporate branding in an emerging business market: a phenomenological perspective
  International Journal of Business and Emerging Markets 2020 DOI: 10.1504/ijbem.2020.106201
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• Marketing measurement: the traditional and the modern - way forward
  International Journal of Business Excellence 2020 DOI: 10.1504/ijbex.2020.10025354
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• Book Review ~ Qualitative Consumer & Marketing Research
  2019
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